I delivered full-scope creative services for Natera Performance, producing both short-form video content and a comprehensive 8-part subscription-based fitness series titled NP+, alongside branded photography and custom digital graphics. My responsibilities included content ideation, filming, editing, and optimizing video content for multiple platforms, maintaining visual consistency across all assets, and leading the strategic rollout of content. All materials were developed using Adobe Creative Suite and DaVinci Resolve, ensuring high production quality and brand alignment.
While my creative work also includes photography and graphics, this portfolio focuses on video content to keep the spotlight on my core strengths in storytelling, production, and digital media.
NP+ Series
This highlight reel features select footage from the NP+ series that I independently produced — including all filming, editing, motion graphics, and final delivery for client distribution.
Below are two complete videos from the NP+ series, showcasing my end-to-end execution across camera work, editing, Motion graphics, sound design, and branded delivery.
Video 1:
Video 2:
Social Media Video Content
A selection of short-form videos I created for Natera Performance’s digital platforms, optimized for multiple channels and mobile-first engagement.
Example 1:
A visually-driven, high-energy video crafted to highlight the subject in motion. Shot and edited with a cinematic approach, this piece blends dynamic workout visuals with a hard-hitting soundtrack to capture the intensity, rhythm, and aesthetic of performance training. Designed for maximum engagement across Reels and Shorts.
Example 2:
This video introduces the subject and his brand in a way that feels both personal and professional. I focused on tone, pacing, and clarity to position him as a trusted voice in fitness, while outlining the type of content viewers can expect. Built as a cornerstone piece for platforms like Instagram, YouTube, and TikTok.
Example 3:
A seasonal, value-driven video created to educate and encourage the audience during the holidays. I paired festive visuals with a clear, reassuring voice to deliver tips on maintaining a balanced mindset without sacrificing joy or progress. Created as an evergreen asset to support brand relatability and audience trust.
